Today LifeGlobe will introduce you to the most interesting examples of how the future popularity of an emerging company may depend on lucky luck, luck or even spelling mistakes. We present to your attention the history of the 20 leading world brands of our time
At all times it was known - from the catchy, memorable name of the company depends on its future success. Recently, with the creation of any large company or with the aim of rebranding an existing, but unpopular, brainstorming practice is most often used - when all employees gather in the same room and “throw” their ideas on the common table. This is an interesting and correct approach, but sometimes no “brainstorming” can be compared with the will of the case, pushing on completely unexpected ideas or forcing to make a mistake, which in the future will cause the brand's mega-popularity ...
So read some hidden secrets of 4 famous brands.
You may never have realized this, but this social network based on the image was built from the idea of inspiration paintings, where people often take pictures of people they love, places they want to meet, and so on. This is because it is very thin: the logo has a pattern and a sharp blade. Although this is one of the most famous brands in this list, anyone who does not know the history of the company is unlikely to understand its logo.
It is interesting to learn these secrets of famous brands, do not you think? Before becoming an empire, fast food chains of the most famous in the world began with a simple restaurant. For the kitchen, two brothers with innovative ideas, Richard and Maurice Macdonald, who invented a fast and small flat map, the quality will never win and low prices. Their story could stop there. With the agreement of the brothers, Ray Kroc begins brand franchises throughout the country. In order to get to the bottom of this story of capitalism and the “idea” of flying producer Don Handfield met great-great-grandson Dick MacDonald.
Of course, in the last words there was a reference to the most famous case of this kind - a typo when registering the domain of the most extensive and popular Google search engine today. Initially, the search engine of Page and Bryn was called BackRab, but at some point they decided to change something - in 1997, a brainstorming was held among students at the dormitory of the University of Stanford University, whose goal was to find a name that suited would be a search engine capable of processing huge amounts of information. After several fruitless hours, the idea came to Page himself - the word googol, which meant a unit with a hundred zeros, but a student who was entrusted with the registration of a domain name made a typo, which resulted in the birth of google.com
If the film finally puts the true authors of the concept on the stage, the McDonald's brand should not suffer. According to Don Handfield, reconnecting with the past, the brand can even be found thanks to the legend of the film of past years, as it says in the promotion of a press release delivered in the press.
Then we saw that David Fincher and Aaron Sorkin did and our opinion changed dramatically. Multi award winning, critically acclaimed social network is the first feature film to be interested in, both in the high-tech field and the world of Silicon Valley. But at the same time, Fincher and Sorkin attack what they are really interested in: an alarming personality, methods, and how his young designer discusses his relationship with other people is for them to make a great movie, turning. topics like jealousy, friendship, power, or even treason.
In order not to go far, let us recall how Facebook was created - the largest social network in the world at the moment. As you know, the first trick of Mark Zuckerberg was the abduction of photographs and data from Harvard students, and placing them on his Facemash site with the possibility of voting for a particular photo. But the leadership of the university did not appreciate the ingenuity of the student and Mark expelled. After some time, the idea of another project, a much more ambitious one and this time completely legal, came to Zuckerberg’s bright mind. Odnzhny Mark sorted out old things and stumbled upon his school photo album "The Photo Address Book". He remembered that no one ever liked this name, because it was long and it was a long time to pronounce it, so everyone called the album simply “Facebook” - so the future social network got a name that today they don’t know except in the most backward countries of the world or some native tribes of South America =)
If Saverin, “this friend from the very beginning, who was parachuting from a ship on Zuckerberg, served as a consultant for the Mezrich books, the social network is obviously a free adaptation of the life of a genius” Harvard. But that l "is absolutely fascinated, s" is the one who drove his summits, the one that makes one brand, and then millions of fans, and the charismatic like a terrible entrepreneur, Steve Jobs. For this team, based on research and interviews provided by Steve Jobs over the years.
Unhappily criticized, the film was also accused of inaccuracies. Adapted from the authoritative biography of Walter Isaacson, the film was written by those who have already submitted their version of Mark Zuckerberg, Aaron Sorkin on paper. They reveal 14 years of Jobs' life, capturing his personality, his ambiguities, his contradictions and frustrations that he may have produced in his environment.
Another social resource, popular with us - VKontakte - got its name due to the fact that Pavel Durov, who created it, listened to the Echo of Moscow radio station, where the phrase "In full contact with information" was often repeated on the air. Without hesitation, Pavel removed unnecessary words and registered a domain name, which was recently shortened altogether to just two letters VK. Well, I didn’t bother with the logo at all - I used the example of Facebook =)
The idea of the film came directly from Vince Vaughn, who was fascinated by the working conditions of the American company after watching the report on television. For Von, the “Interns” is also an opportunity to bring the idea of the American dream back to the stage. The world's most powerful brand has agreed to work with film producers while they control how their products are portrayed. According to director Shawn Levy, the company would not influence the writing of the script and would be present only on technical issues.
But, if Alan Parker's film inevitably returns to that part of Dr. Kellogg’s life, it goes much further than exploring the brand. “This is one of my inventions for a healthier life, like peanut butter, cornmeal is my gift to the entire planet!” Even explains that the good old doctor in the film. And it allows Alan Parker especially to ridicule the behavior of time for everything related to health and fitness. All with a small bow casting made up of Matthew Broderick, Bridget Fonda or John Cusack!
The name of the Russian search resource Yandex is actually an abbreviation, and different in Russian and English languages - “Language INDEX” in Russian and “Yet Another iNDEX” in English. About who came up with this idea, exactly nothing is known, but according to the official version it was one of the developers of the search engine
Novant "years ago Gabriele D" Annunzio coined the term "sandwich". Since then, we have been living in a world dotted with the names of companies that are familiar to us, like our close relatives. This is happening in these ninety years, and is still a quick reference lunch for millions of Italians: in a bar brought from home or on the freeway.
He was still called a sandwich when the poet and writer and Duce missed Gabriele D Annunzio, passing through the local Savoy, he baptized, renaming it “sandwich”, struck by the similarities with the partitions of his country. The technique is as fundamental as the design of the logo, which is now defined, in advertising marketing, “Naming”. The question of compliance with the product, as well as the effectiveness and immediacy of the main message.
Domain name for a foreign search engine Yahoo! invented, without knowing it, the Irish writer Jonathan Swift, who called this word an annoying tribe of natives in "The Adventures of Gulliver." In addition, it is also a joyful cry that is common in America, so the founders of Yahoo! Jerry Yang and David Filo chose such a name for the domain of the future search resource - in their understanding "Yahoo!" It means the user's joy that he found the necessary information 
There are no more “Annunzio” and other writers who, after him, ventured, softer, with the golden world of advertising; and yet, even today, advertising is commerce and without terminological creativity, it will not go anywhere. We live in a world filled with brands, brand names that are familiar to us, like our close relatives or our first love, and sometimes more. But have we ever been late to ask ourselves where the term Coca-Cola came from, to say which is the most famous of them, and who was its creator?
Schelsero "Gogol", formed by the nephew of the American mathematician Edward Kasner, referred to the number represented by 1, and then 100 zeros. The next day they noticed it, but the domain is already registered. From the verb "to tweet", which is a "chirp". The name is the flour from the flour of Noah Glass: immediately after she called her, she came across a collision with other founders.
The creator of the Hotmail trademark, which today is part of Microsoft, is Sabir Bhatia, who in due time went through a bunch of names ending in "mail" and, finally, settled on the Hotmail name - due to the fact that it was also encrypted HTML abbreviation. The very idea of creating mailboxes, which can be accessed from every corner of the planet that has the Internet, belongs to Jack Smith. Today Hotmail is on the verge of closing due to the emergence of a more convenient Outlook.com. In 2013, Hotmail will cease to exist forever, and its users will be automatically transferred to a new mail service.
From the Amazon River, one of the largest rivers in the world. Jeff Bezos must have thought about it himself. Actually it is like this: Ek talked from room to room with partner Martin Lorentzon and misunderstood the words spoken by a friend. However, this wrong word fascinated him so much that he became the cause of his life. By mutual agreement between Paul Allen and Bill Gates. The exclamation is borrowed from Swift's Gulliver's Travel.
David Filo and Jerry Yang also chose this because it means "Another Hierarchical Offensive Oracle". Why did Steve Jobs work on an apple plantation? The name of the French multinational son is the son of the son of the founder Isaac Carasso: his nickname was Danone.
In order not to go far from the Internet and IT-technologies, let us recall one of the leading manufacturers of prestigious novelties in consumer electronics - Apple, whose brand in May 2011 was recognized as the most expensive brand in the world. The history of the name is quite comical - one day, after three months of unsuccessful attempts to come up with a name for the company, Steve Jobs threatened partners that if they don’t offer him a normal version before 5 pm, he will name the company in honor of his favorite fruit - apple ! Not offered ...
Therefore, being an imperative, "Listen!". This means "people car". We are talking here about a mixture between the Latin word “sonus”, the English word “sunny” and the Japanese slang term “rich boys”. Reducing the initials of the founder and Elmtarid and Agunnarida, the farm and village where he grew up.
Himself, saying "Lego." The logo tells a lot about the company. This is the essence of what society means and how we identify with this brand. Today there are so many brands that we do not even notice them. But if we look deeper behind the scenes, we’ll find interesting stories about some of the favorite world brands.
The name of another major electronics manufacturer decided the coin - William Hewlett and David Packard threw it when they decided whose name would be the first in the name of their joint venture, whose first office was the Hewlett garage. It is logical to assume that since the company is called Hewlett / Packard, the coin turned out to be happy just for the owner of the garage =)
Here are some stories hidden behind the following signs. So how did this famous brand get your logo? After paying a share of his brother, Tom decided to use the unique taste of this pizza and began to license. His goal was to add one point for each new open store. But because of its popularity, it was impractical, so a year later the logo remained with three dots, symbolizing the three other stores that Tom opened this year. But we will not blame him because they serve their delicious pizza for the fifth decade.
The Japanese company Sony, too, went through a long search - the creators of Tokyo tsushin koche kabusiki kaysa (Tokyo Telecommunications Engineering Company) Akio Morita and Masaru Ibuki wanted to find a more concise and concise name, but could not think of anything. And then they came to the aid of the Latin language, and specifically - the word sonus, which translates as "sound." The 50s were in the courtyard and in Japan the American word sonny was widely spoken to him, but written in Japanese hieroglyphs it meant “unprofitable”. The problem was solved with the inherent simplicity of the Japanese - they deleted the extra N from the name and registered the SONY brand
I bet you do not know about this juicy lover that the spiritual father of his famous logo is none other than Salvador Dali. Yes, you read correctly - this is the same Catalan artist, from whom we know all these wonderful “melting” watches. And why do they also change it when they have a unique piece on each lollipop - at the request of the founder, who was by chance an old friend of a famous artist. The artist designed this wrapper when he drank Enrico Bernate, who insisted that the logo appear on the top of the candy, and not on its side.
Another Japanese giant specializing in the production of digital equipment for home and office - Canon - originally, when it was created in the 30s of the last century, bore the intricate name Precision Optical Instruments Laboratory in Japan. But with the creation of the first camera, named for some reason after the Buddhist goddess of mercy Kwanon, the brothers Goro and Saburo Yoshida decided to rename the company and at the same time take several consonant names, including Canon, “just in case.” Such foresight helped them in the future to avoid problems with religious structures, who did not like the fact that the name of the great goddess wears "some strange thing" - as a result, the Yoshida brothers stopped at the name of Canon, since it turned out that it, in addition to milozvuchnosti, also translated from English as "canon", and in French means "gun" - so since that time, more and more new "photo guns" are being made =)
This is a masterfully brilliant idea. The logo with a symbolic green sea façade is unmistakable and seems to appear everywhere. It is a symbol of expensive coffee and ineffable writing. When they became an ordinary cafe, they were proud of the shameless bare siren, whose bare breasts could be seen by everyone. It is completely opposite to greenery, which now literally covers all corners of the planet. This is due to the fact that the company retreated to conservatism and ensured that each new logo design elegantly embraced all the mermaids of the sea siren.
Problem parts were barely noticeable, but they did not prevent customers from losing the company. You can't sit on two chairs at the same time, can you? Where did McDonalds come to your logos? . Over the years, this has been the subject of many discussions. The famous chain was discussed in many dining tables.
The name of the South Korean industrial concern Samsung is translated as "Three Stars". The reason for the name of the company is not known for certain, but many associate it with the three sons of its founder.
The golden arcs were actually designed by a man named M. The main reason was the use of the arch to protect customers from the rain when they arrived at a restaurant. The arches became so famous that when the company was looking for a new brand in the 1960s, he used it as a logo. This was the basis for the design of this logo and the choice of this name. In truth, there is no point, no intention. The original designer, Rob Yanoff, said many times that it was just an apple. And being bruised, they decided not to look like a cherry.
The name of the American company Kodak was born thanks to the love of its founder George Eastman to the letter "K" - he was looking for short words that would begin and end with this letter. He was attracted to it also by the fact that in all the popular alphabets of the world the letter "K" is spelled the same way. As a result, the word "Kodak" was born in Eastman's head - this is the sound, in his opinion, was made by a camera with a 100-frame film invented in 1888
So, just the logo and name are chosen for their simplicity and clarity. Those who still believe that the apple is a tribute to Sir Isaac Newton or Alan Turing, or simply the fruit of knowledge, then you are far from the truth. In short, whatever you do, you cannot win. It was the argument that many fans of the fight claimed that the fight was once a real battle. But this did not stop the following quarrels between the organization of wildlife and the organization of the struggle.
Now we may not know the exact details, but we, of course, know that this was the longest argument in the struggle for copyright infringement. The debate on the use of abbreviations lasted more than 18 years between the two organizations. Today is the end of the struggle, as soon as the opponent breaks from the change.
The creator of Xerox Chester Carlson wanted to emphasize the fact that, before the advent of his invention — a copying machine based on dry dyeing powder — only wet copying technologies existed. Therefore, Chester sat down for dictionaries and found the word "xer" in Greek, literally translated as "dry", and based on it came up with a name for his apparatus - "xerox"
In order not to go far, let us remember that in another American state a company was born, the products of which we used in liters in the 90s - we are talking about Pepsi-Cola, which pharmacist Caleb Bradham invented at the end of the last century. There are several versions of where this name came from. More commonly, Caleb named the drink after pepsin, a digestive enzyme that helps our stomach break down protein. According to another version, Bradham simply took the name of the firm of one of its local competitors - Pep Cola - and “edited” it a little. The last opinion to which one can pay attention is based on the assumption that people liked that the black drink gave them vigor and strength (from the English. Pep - energy, vigor) - hence the name
Already in this, the XXI century, Pepsi-Cola thoroughly pressed another no less black and no less harmful drink - Coca-Cola. The pharmacist John Stith Pemberton didn’t think too long over the name - he named the main ingredients of his recipe, created on May 8, 1886, three parts of coca leaves (which are so popular in Colombia ...) for one part of tropical cola nuts. About other ingredients you can learn from the article What is included in the well-loved Coca-Cola. According to another version, the name for the drink came up with a local farmer who sold it to a pharmacist for $ 250. The Coca-Cola logo was written in calligraphic letters by Pemberton's accountant Frank Robinson - a gifted accountant, judging by the fact that the logo has not changed since then)
The name of the German industrial concerns Adidas and Puma is also related to an interesting story. Once upon a time, in the 20s of the 20th century, two brothers, Adolph and Rudolf Dassler, founded a joint company for sewing shoes. They called it plainly - Dassler (full name - "Dassler Brothers Shoe Factory"). In 1948, after the death of his father, the brothers strongly quarreled and made the decision to go on their own way. Because of this, they agreed that no one else would use the name Dassler. Adolf called his newly formed company Addas, which was later replaced by the more generous Adidas (from the abbreviated name of Adolf - Adi Dassler), and brother Rudolph founded the Ruda factory, later renamed the similar word Puma. On this joint story of the Dassler brothers finally ended
The Tokyo Machine-Building Company Mitsubishi was founded in the early 1870s, a trinistice became the logo - the emblem of the family of the founder of the company Yataro Iwasaki. As a consequence of the emblem, the name "Three Diamonds" was invented ("mitsu" - "three", "hishi" - "diamond", according to another version of the translation - "water chestnut"). Why then does it not sound like Mitsuhishi? The answer lies in the phenomenon of Japanese morphology, or Randaku, as a result of which the often deaf initial consonants of the root become voiced when reading, if the root of the word is a prefix or another root. That is why the letter "h" in the middle of the word Mitsuhishi is pronounced "b"
The history of the name of the South Korean financial and industrial group Daewoo is not as interesting as the translation of the name, about which few people know, is unusual. The founder of the company, Kim Wu Chong, called it simply and modestly - “Big Universe”. Indeed, much more modest)
No less interesting is the name of the German auto giant Audi. The word itself is borrowed from the Latin language and is translated as “Listen!”, But the main interesting feature is that Audi is a Latin version of the name of the founder of the company, August Horch. The fact is that the name for the first machine produced at the newly-formed plant didn’t really think much - they just called it Horch, but when they began to invent a name for the next model, the son of one of his partners came to the aid of Augustus, who suggested the Latin version of the manager’s name . Since then, the story begins and one of the most successful automotive companies in the world, which today is part of the Volkswagen Group
As you can see, some companies called themselves, others needed weeks and months to find the right name, but all of them nevertheless became successful in their economic niches - mainly due to the correctly chosen name, interesting idea and well-coordinated work of their teams.
Did you know that the Apple logo was originally not a laconic apple, but Newton, sitting under an apple tree and made in an etching technique not distinguished by simplicity? And the first Nokia logo was a creepy-looking fat fish?
Watching the evolution of the logos of famous brands is an extremely entertaining matter, not without humor and malice. It seems to us that it is worth taking a look at how the identity of different companies was at different times.
Systems
In 1982, the forty-year-old programmers at Xerox John Warnock and Charles Geschke suddenly quit and created a software company. They named it Adobe, after the brook that flowed behind Warnock’s house. It is clear that John and Charles had to save on everything, so as not to fly into the pipe and not leave the family without a livelihood. Therefore, they ordered the logo not in the design bureau, but asked to draw his wife Uornok - Marvu.
Apple
A little-known fact about a very well-known company - in 1976 Apple founded not only two Steve (Jobs and Wozniak), but also one Ronald. Ronald Wayne invested in the enterprise 10% of the initial capital ($ 800) and came up with the first logo for the company - it was a Schild with Newton, sitting under an apple tree. The sign wrapped almost a heraldic ribbon, on which Apple Computer & Co. proudly flaunted. One would like to say: what a logo, such a co-founder. Ronald Wayne worked with Steve for exactly two weeks. After that, he took his 800 bucks - he believed that Apple was too risky, and did not want to squander money.
The Apple I computer sold slowly, Jobs decided that something needed to be changed, and started with the logo. The striped apple came up with the designer Rob Janoff from the Regis McKenna Agency. It served 23 years before becoming monochrome and "high-tech" one year after Jobs returned to the company.
Canon
In 1930, in Japan, Goro Yoshida and his half-brother Saburo Uchida created a company with a name that says nothing to us Precision Optical Instruments Laboratory in Japan. Four years later, the development led to the creation of their first camera, which they named Kwanon, in honor of a thousand Buddhist deity of mercy. On the logo, all a thousand hands did not fit, but as much as they could - they shoved. They added flames and got a picture from ancient books rather than a logo.
The company has registered for the protection of its trademark a lot of words that were similar in sound to Kwanon. One of them - Canon, already known to us, eventually replaced the original name. The existing Canon logo has been around for over 50 years, and it still looks modern.
Fedex
12 years ago, the last year students at Stanford University Larry Page and Sergey Brin invented a new search engine and called it ... not Goggle. They called it BackRub, thus indicating its ability to analyze “back links”. But very soon they changed the name of the engine to Google. This is a slightly altered word "googol", denoting the last of the numbers that have at least some meaning - one with a hundred zeros.
The first Google logo was invented by Sergey Brin himself while learning how to work on the free GIMP graphics package. A little later, he added an exclamation mark, apparently trying to pass for the division of the eerily popular then Yahoo! The current search engine logo is already the ninth year - the old logo has been brought to mind by a professor at the faculty of arts at Stanford University.
Ibm
The history of IBM began as a result of the intricate and longstanding combination of various companies - ITR, CSC, CTR. Their nearly baroque logos are also shown here. In 1924, the reshuffle finally ended, and the newly opened company was called International Business Machines.
In the late 40s, IBM finally switched to the main activity now - computers (before that, they even engaged in meat cutting machines). And to mark such a radical change, IBM introduced a new logo - extremely simple and understandable. Unlike the extravaganza that they had before.
The last serious change from the logo happened in 1972 - “for transferring speed and dynamism” monolithic letters were torn and painted blue.
Kodak
The first Kodak cameras appeared in 1888. The campaign slogan was: "You press the button, we do the rest" / "You press the button, we do the rest." In the distant 1900s, Kodak were among the first to attempt to integrate the name and image of the company into a symbol. In the 1930s, familiar yellow and red colors appeared in the logo. In the 60s, corners and curves appeared in the logo, which they refused after 10 years. During 1971–2006, the logo did not change significantly. And in 2006, the logo was simplified, giving it a more modern look.
LG
Initially, these were two separate organizations: the cosmetic company Lucky Chemical Industrial (since 1947) and the electronic factory GoldStar (since 1958). After the merger, the company received the name Lucky Goldstar, and in 1995 changed it to LG Electronics. Today, LG is a huge South Korean conglomerate that includes companies such as LG Chemicals, LG Telecom, and even the LG Twins baseball team. All of them are united by the common slogan Life is Good (“Life is good!”).
Mastercard
In 1966, 17 bankers merged into the Interbank Card Association (ICA), the symbol of which was the Latin "i". In 1969, the bank was renamed Master Charge, and two overlapping circles appeared in the logo. The symbolic "i" was placed in the lower right corner. In 1979, Master Charge was renamed MasterCard, and the letter “i” disappeared completely from the logo. In 1990, horizontal stripes appeared, as a symbol of interbank relations.
Microsoft
In 1975, in the year when the company was founded, her name was “Micro-soft”. Exactly so, with a hyphen, which was later removed, creating a logo with a favorite at that time, it is impossible to be typography in the disco style.
After 7 years, the disco went out of fashion, including in design, and Microsoft introduced a new logo with a central letter O in the form of a stylized eye. Employees of the company nicknamed him Blibbet and loved him so much that when the logo was changed in 1987, one of the employees organized the campaign “Save Blibbeta”. They did not return the glazik, but made small concessions - they began to make Blibbet burgers in the cafeteria for employees.
the 1987 version was actually the same thing that we see now. Scott Baker came up with the fact that the witty people immediately nicknamed Packman, because the same middle O is very similar to the eponymous character from the old, but by many, favorite computer game.
Motorola
Motorola - who would have thought! - there are already 80 years. From the beginning of the 1930s, she was engaged in the production of car phones, and 50 years later she switched to the commercial production of 1.5-kilo cell phones.
Initially, the name of the company, which is nothing more than the word “motor”, combined with the suffix “-ola” that was popular at that time, was written in curly hand-written type, and the letter M as we know it now appeared in 1955. Announcing the change of the trademark, the company management stated that “two triangular peaks directed upwards form an archway in the form of an abstract M, symbolizing the company's progressive leadership look”.
Nike
Swish Nike, which is perhaps the most recognizable sign in the world, was invented by a student of Portland University, Caroline Davidson, in 1971. She was paid $ 35 for it, even with the prices of those years it’s a penny. the logo has hardly changed in 37 years - only the spelling of the brand name has changed, and now it has completely disappeared.
Nokia
In 1865, Knut Fredrik Idestam established a pulp mill in southwestern Finland. Agree, a very strange start for the company, now known for mobile phones. The company began to carry the name Nokia after it moved to the city, in fact, Nokia, to the city of Nokianvirta. By the way, the word “Nokia” in Finnish means a dark, very furry animal, something like an ermine.
Pepsi
In 1893, several years after the invention of the form of Pemberton with coca leaves, another young pharmacist from North Carolina, Caleb Bradham experimented with various components (especially pepsin) and received Brad's drink, which was in great demand in his pharmacy .
After 5 years, Kaleb had to buy the name Pepsi-Cola, which his failed competitor had already registered, for $ 100. At the same time, the neighbor Bradham invented the first logo for Pepsi.
Since then, the logo has changed more than once, and now we see a cute three-dimensional striped ball every day. By the way, Coca-Cola, in contrast to its main rival, did not change the logo completely once, but only “restaylila” the very first writing.
The main visual theme of the new Pepsi logo is emoticons.
Frank Robinson and Coca-Сola
the AT & T type of globe, the largest long-distance and international telecommunications and cable television operator, symbolizes our planet with a network of electronic communications. However, this well-known AT & T logo did not always look like this. In 1889, the general manager of the corporation Angus Hibbard drew the first company logo - a black bell with a white inscription "Long Distance Telephone". On the next version of the logo, created in 1900, a ring appeared around the bell, in which the company name was located. Later, in 1921, some labels disappeared from the logo, and Long Distance Telephone replaced the name Bell System. In 1939, the logo was even more simplified, and since 1964 only a bell with the inscription “Bell System” surrounded by a black ring has remained on it. In 1969, the famous American designer, animator and director Saul Bass, who created the new logo, took the bell and ring as the basis.
All the inscriptions disappeared, and the bell was painted in the style of grotesque fonts. This logo quickly became popular and recognizable, but in the early 1980s, during the trial, the use of the bell in the corporate logo was prohibited. Then in 1984, Bass began to develop a new logo - a well-known globe composed of narrowing and expanding lines, which creates the impression of a three-dimensional globe illuminated from afar. The corporation became AT & T.
Gerald Holt and the pacific
Pacific, a symbol of the struggle for nuclear disarmament, is one of the most famous logos. It was created in 1958 by the famous designer and artist Gerald Holtom, a graduate of the London Royal College of Art. Holt showed his first pacific sketches to the Nuclear Warfare Committee, one of those small organizations that later organized a worldwide campaign for nuclear disarmament. In March 1958, on the Easter holiday, the pacific was first published on five hundred cardboard shields.
According to the designer himself, the symbol was developed based on the letters of the semaphore alphabet “N” and “D” (“Nuclear Disarmament” - nuclear disarmament). At first, Holt intended to use the Christian cross enclosed in a circle as a symbol of pacifism. However, many priests opposed this, and the designer abandoned this idea. Pacific, which was much easier to draw than the famous dove of the world of Picasso, quickly gained worldwide fame and recognition as a new symbol of the struggle for peace. Interestingly, even though the pacific was created as a symbol of the anti-nuclear movement, it was deliberately not copyrighted. With this, Holt wanted to emphasize that the symbol of the world must be accessible to all.
Art Paul and the Playboy Rabbit
Playboy, a funny bunny, has long gone beyond the scope of the magazine whose logo he is. He decorates fashionable accessories, girls make tattoos for himself with his image, and even Playboy rabbit-shaped air fresheners can be bought for cars everywhere. In short, the rabbit Playboy, which is wildly popular, can be called one of the brightest American symbols of the twentieth century.
The creator of this logo, artist and designer Arthur (Art) Paul received a design education at the Institute of Art in Chicago and at the Institute of Design. While still a freelancer, in 1953 he drew a logo with a rabbit for Playboy magazine and created a layout for his first number. Since 1954, Paul became the art director of the magazine. In 1986, Paul's name appeared in the hall of fame of the Club of Art Directors of New York.
Since 1953, the Playboy rabbit has consistently been present on the cover of every issue of the magazine. According to the creator of the symbol, the rabbit had to personify playfulness and audacity, the bow tie had to add refinement and refinement. Another reason for creating the Playboy rabbit logo was the fact that two popular American magazines (The New Yorker and Esquire) used the man’s figurine as their symbol, and the rabbit, dressed in full dress, in the designer’s opinion, was to immediately become unique. Later, Paul said that if he knew what fame his logo would have acquired, he would have spent more time and effort creating it, because it took about half an hour to draw a rabbit from the art director of Playboy.
Shell
Shell company appeared in 1891 and was engaged in marine transportation of kerosene. The first company logo was an exact black and white reproduction of the scallop shell. Over the years, the logo has gradually changed in accordance with new trends in graphic design. The modern logo was created by renowned designer Raymond Loewy in 1971. Today it is so recognizable that it is often used without specifying the name of the company.
Sony
In the history of the Sony logo, there was only one interesting moment - the very first logo, which now looks very cute and funny. Already in 1960, the first step was taken to the logo that the company has now. The modern version was developed in 1973, and the company’s management does not intend to change it yet, despite the fact that they regularly receive proposals for restyling or cardinal changes. And they can be understood - the concise, very simple word Sony in this spelling knows the whole world and has no complaints about it.
Starbucks
The evolution of the Starbucks logo is perhaps the most amusing of all presented here. Look at the very first mermaid siren inside the circle. Rubensovskaya beauty without the navel, with two tails and a magnificent breast - an excellent, very funny image. The company's explanation is even funnier: "It was assumed that this siren is as seductive as Starbucks coffee."
When Starbucks merged with Il Giornale in 1987, the logo became more chaste and more graphic. “Shamelessly,” they covered their magnificent hair, attached the navel to the right place and made a general “zoom” to the siren, so as not to draw so much the attention of the audience to the thoughts about why the siren has two tails and is there anything interesting between them. In 1992, the logo became what it is now. The consumer has already been brought close to the mermaid, and the long-suffering navel has become invisible.
Xerox
In 1938, Chester Carlson invented photocopying technology, which he called electrophotography. True, then he changed his mind and called xerography. Like many inventors, he had a very hard time - not a single large company to which he came with proposals accepted it and did not appreciate the innovations. He went to a small company Haloid, where he was helped to make the first photocopier - Haloid Xerox 914. The copier was so successful that the company gave up on its name and in 1961 adopted the name of the invention - Xerox.
Many consider their very first logo to be the best - it existed for 43 years. Then he lost the protrusions and turned red, and this year the company made another attempt to rebrand, deciding to position itself only on copying machines. It is unlikely that an attempt can be called successful - they still think about copiers, they still call everyone copiers in the name of the company, only now, to all this, there was added bewilderment from the children's ball to the right.
Cars
Ford
The logo of Ford cars, despite the fact that the logo of automobile plants rarely undergo significant changes, was not always the way we know it.
At the very beginning of the history of the famous car, the logo was black and white, very fanciful and in trinkets. It was developed by an assistant engineer at the factory. This logo still exists today, but as a story. It is almost not used, and yet a little changed - they removed the trinkets.
The blue oval appeared in 1928, since 1976 it began to be attached to all, without exception, cars descending from the Ford conveyor, and the more modern appearance of the blue oval was received by the 100th anniversary of Ford Motors in 2003.
FIAT
The company was founded in 1899. Fiat is an abbreviation for Fabbrica Italiana Automobili Torino (Turin Italian Automobile Plant). In addition, this abbreviation can be translated from Latin as an independent word, often used in church use - "let there be." The company logo is extremely simple, all its changes can be attributed to changes in design. He became now round, then acquired a shield shape, the modern logo combines both of these forms. Curiously, for most of its history, the logo was a combination of metallic (white) and blue. It seems that the shades of blue - the most common color in the automotive industry, remember BMW, Ford, and Volkswagen. It is said that the creator of the original font and design was inspired by the neon sign of the plant, seen at night.
Volkswagen
The first "people's car" was created in Germany on behalf of Hitler in 1938. The Volkswagen logo was designed by a Porsche employee, Franz Xavier Raimshpis, and was selected after an open competition. The letters "W" and "V", combined into a monogram, marked the products of the plant throughout its history. After the plant came into British possession, the logo was inverted, and later the background became not black, but blue.
Audi
In 1910, four companies Audi, DKW, Horch and Wanderer merged into one concern Audiwerke GmbH. The association logo became four chained rings, each of which contained the logo of one of the companies. However, this logo was too loaded, and as a result only four rings remained of it. It is interesting that on a modern logo four rings are melted from one piece and not connected to a chain. Audi is translated from Latin "listen!".
BMW
BMW stands for Bayerische Motoren Werke (Baer Motor Plant). From 1913 until the end of the First World War, the plant produced airplanes, and the company's logo was a white-blue four-bladed aircraft propeller. After the end of the war, Germany was forbidden to manufacture airplanes, and the company was forced to retrain - into motorized bicycles, motorcycles and cars. But the logo of the BMW for almost a century remains unchanged. In 70-80 years the logo was slightly changed - the rim was painted in other colors. Now the rim was more like a bearing with three cameras, half of each camera is white, half is dark blue, blue or pale red.
Mazda
The history of Mazda begins in 1920, then it was called the Tokyo Cork Factory, and produced a cork for the needs of the First World War. In 1927 she began to produce cars, and after the Second World War, the company began to be called Mazda. In 1936, the logo was designed in the form of the letter "M" composed of wavy lines, this emblem was made on the basis of the Hiroshima logo. In 1962, the logo was changed, it was still based on the Latin letter “M”, but now not in a horizontal, but in a vertical composition. In 1991, the emblem was developed, which is presently present in a strongly modified form. According to the creators, this emblem means wings, the sun and a circle of light. The modern Mazda logo is called "owl", in it the stylized "M" looks like stretched wings - or like an owl's head - but by some this emblem is called "tulip", because it looks like a flower bud.
Mercedes-Benz
An asterisk with three rays appeared on the logo from a postcard that Daimler Gottlieb, one of the founders of the company, painted. Three rays signified three elements - earth, air and water - for which it was planned to produce cars. Later, a star with three rays was enclosed in a round rim with the inscription "Benz". Since the development of the logo has not changed significantly, except for some variations in color.
Peugeot
The beginning of the concern Peugeot - 1812. For several decades, the concern produced steel products, then bicycles, the first car came off the assembly line in 1889. The Peugeot logo comes from a heraldic sign and was designed for a Peugeot by a jeweler and engraver Justin Blaser, based on the flag of the province in which the Peugeot factory was originally located. At various times, the lion was depicted in full, then only the head. In 1927, the lion turned to the right, which meant a break with the norms of heraldry, and acquired the features of a drawing of a living lion, rather than a heraldic symbol - but later the logo returned to the coat of arms. In 1950, the lion acquired clearly aggressive features - he reared up, his mouth opened. In this form, the logo remains to this day. It is interesting that in the color solution Peugeot was unoriginal, it is white and blue, as in the case of Volkswagen, BMW, Ford, Fiat. It seems that this is really the most popular color combination for car logos.
Renault
The first logo used on the company's products consisted of the initials of the three Renault brothers: Louis, Ferdinand and Marcel. During the First World War, Renault produced light tanks for the Allied army. In 1925, a diamond-shaped logo appeared, which was modified in 1927 and in this form, with minor changes, has been preserved to this day. Separately, it is worth noting the color solution: Reno's color is yellow, a rather rare color for a car brand.
Mitsubishi
The Mitsubishi logo is a merger of the family coat of arms of the Iwasaki family (three rhombuses) and the Tosa clan (three oak leaves growing from one point). Yataro Iwasaki came from a family that sold his nobility, and after the Meiji Restoration, he got the ship business of the Tosa clan. Two generations later, Coyote Iwasaki repurposed the business and created the car company Mitsubishi Motors.
The Mitsubishi name means “three diamonds”, or “three diamonds”, the word “hishi” (when combined, the first syllable is called according to the rules of Japanese phonetics and “chi” turns into “bi”) means “chestnut”, and is used to designate diamond shape. From the very creation, the logo remained unchanged.
Saab
Like BMW, Saab was originally a manufacturer of aircraft, in 1937 the company was called Svenska Aeroplan Aktiebolaget ("Swedish Aircraft Manufacturing Company"). After the end of World War II, SAAB began to produce cars. The first machine, a prototype, was developed and tested in an atmosphere of secrecy, a test drive was made on deaf abandoned stretches of road.
The company logo is based on the image of a mythical animal, a griffin, with the body of a lion and the head and wings of an eagle, and this animal was on the logo of Vabis-Scania, a truck manufacturer who merged with Saab. Griffin - heraldic sign of the province of Scania. In 2000, Saab was bought by General Motors.